In a fast-paced and ever-evolving business landscape, brand relevancy has become a critical factor for long-term success. Staying relevant is not just about keeping up with trends; it’s about understanding and meeting the ever-changing needs and desires of your target audience. In this 6-part series, we will explore the importance of brand relevancy and how it can propel your business forward.

Part 1 – Understanding Your Target Audience

To stay relevant, you must have a deep understanding of your target audience. Conduct thorough market research and gather insights about their preferences, behaviors, and pain points. By understanding your audience’s needs and aspirations, you can tailor your brand offerings to meet their evolving expectations.

Here is some general information to get you started on the rights track:

The ten things you most commonly want to know about you customers –

1. Who are they?
2. What do they do?
3. What is their budget?
4. What is their reason for buying your product or service?
5. When do they buy?
6. How or where do they buy?
7. What do they think about your business?
8. What do they think about your competitors?
9. What do they value?
10. What are their objections to buying?

Now that is a great list. Generally, the next question is how do I go about gathering this information?

A great tool is available through SurveyMonkey. They will allow you to ask up to ten questions for free, although it does limit how you see the results. A paid version is relatively inexpensive, and you won’t have result limitations.

If your business if larger and a little more complex we recommend engaging a marketing service that will guide you through the process and deliver your customer information.

What if you don’t have the budget or just don’t want to spend the money for pay to play surveying and data collection?

Well, the process is straight forward, and would even recommend this to companies spending the capital on professional surveys. Spend time conversing with your customers, look for their commonalities, really listen to criticism and complements, take note of where they are confused, ask about experiences they had with similar businesses, and really inquire about what they value. If you do this, you’ll quickly learn valuable lessons about your customer and how to enhance you brand.

This stuff isn’t rocket science, but it can sure feel overwhelming at times.  I hope you find this information helpful in making your business a success. Continually, feel free to use us as a resource. We welcome the conversation in our own effort to be relevant in the marketplace.    

Look for our next installment on “Part 2 – Adaptation and Innovation” in this six-part series.